工商管理硕士:体育商业

In this course students learn how to apply a scientifically researched and 开发ed 管理ment approach to strategic planning, 设计公司架构, 管理组织和人员. The course further explores proven techniques for building and maintaining a culture for success. The course approaches general 管理ment through 4 frames 开发ed for effectively utilizing resources and creating value for shareholders. Please note that a Business Exam fee is required for this comprehensive and interdisciplinary course.

本课程探讨会计作为商业的财务语言, analyzing financial statements and the application of generally accepted accounting principles (GAAP). 它涵盖了应计制和现金基础的财务交易报告, 采用跨学科的方法与先进的方法进行丰富的分析. Emphasis is placed on using sophisticated quantitative techniques to enhance decision-making processes and elevate financial 管理ment strategies.

This course provides a comprehensive overview of contemporary 市场营销 strategies tailored for 管理rs in various sectors. 强调超越传统方法的现代流程, 它涵盖了对不断变化的需求的动态识别, 用令人信服的价值主张创造需求, 并熟练地管理竞争格局.The course equips students with the latest insights and tools and prepares them for success in today's fast-paced, 数字化驱动的营销环境.

本课程探讨金融的各个方面, focusing on minimizing risk and maximizing value through strategic capital acquisition and allocation. 主题包括利用数据进行财务分析, 评估公司的财务状况, 并采用先进的现金流模型进行明智的资本投资决策. 营运资金需要的资金, 数据分析在企业规划中的作用, 收益公告也将被报道. Students will gain a nuanced understanding of how to revolutionize financial decision-making for enhanced performance.

先决条件:604年工商管理硕士和经济学课程，成绩为B或以上或MBA 632.

This course equips leaders with essential tools to acquiring and interpreting data for informed decision-making. 它强调对市场营销的批判性评估, 生产, 研究与开发, 以及组织卓越的资源分配模型. Students will 开发 a strategic mindset to optimize operational facets and enhance business leadership strategies. 重点是磨练在动态业务领导中利用数据的技能.

前提条件:MBA 603, 604年工商管理硕士, 605年工商管理硕士和606年工商管理硕士.

The course will cover the key principles necessary for leaders and managing people in today's sports environment. 人际交往的重要方面, 情商, 处理冲突的技巧, 成为一个有影响力的人, 以及指导团队克服困境以提高绩效. Case studies of sports business problems and adversity will be used to 开发 the required leadership skills that future sports business professional will need to apply to the unique situations they will encounter in their future positions.

本课程将全面介绍不断发展的媒体主题 & 体育商业环境中的公共关系. The course will provide students with a comprehensive curriculum focusing on how major sports entities 开发, 管理, 并执行他们的媒体和公共关系策略和运作. 主要议题包括全面的媒体培训, 危机管理, 针对工作人员和运动员的社交媒体培训将是本课程的主要重点.

The course is 设计ed to provide a solid understanding of financial concepts necessary in sports business. Students will be required to analyze current sports related financial case studies and then apply the results to other sports related short and long-term financial decisions. 一些相关的领域将是现金流的价值, 根据资产负债表和损益表做出决策, 体育特许经营权估值, 体育场/竞技场融资, 运动员的薪水, 媒体的权利, 和更多的. The course will also require the student to understand and be able to explain all aspects of the economic impact sports businesses have on local communities, 在国家和可能的国际一级. 前提条件:606年工商管理硕士

The course will require students to apply sports legal case studies to current issues in sport covering tort law, 风险管理, 合同纠纷, NCAA侵犯, 名字的形象 & 肖像(零), 第九条, 以及职业体育联盟的规定, 运动队谈判, 与其他相关的法律和道德主题.

The course will cover multiple aspects of 市场营销 and sponsorship that focuses on corporate partnerships in the world of sports. The student will be required to use current 市场营销 concepts in multiple 媒体 forms to 开发 sponsorship activation plans that can be used in any of the many sports business entities. 这可能包括任何主要的职业球队(NFL, NBA, NHL, MLS, MLB, WNBA等).), motor sports, extreme sports, Olympic Sports, recreational sports, club sports events. Student will 开发 and deliver a presentation demonstrating all aspects of a strategic 市场营销 plan.

Brief course description for MBAS 696: Capstone sports business plans are the core documents used to formulate, 开发, 并沟通新的商业机会. Students will 开发 a comprehensive proposal of an original idea; a 资金 proposal for an entrepreneurial venture; or a new product line or business venture within an existing organization. 毕业申请费:184美元. 商务考试费用. 先决条件:MBA 603, 604年工商管理硕士, 605年工商管理硕士, 606年工商管理硕士, 607年工商管理硕士, 610年工商管理硕士, 611年工商管理硕士, 612年工商管理硕士, 613年工商管理硕士, 614年工商管理硕士

Note: MBAS 696E Capstone Sports Business Plan Extension: Students work toward completion of the MBAS 696 Capstone Sports Business Plan under the direction of a faculty member. 扩展课程需要额外的费用，可以重复一次. 先决条件是由顶点导师事先批准.

Students will experience a hands-on approach to the use of data 管理ment and software to do statistical analysis related to both business operations and athlete performance operations of sports entities. This valuable information will be help future sports business professionals make informed financial decisions, 评估团队绩效, 提供市场分析，提高市场细分以获得最佳投资回报率, 并在新的体育项目中快速验证结果.

The course will cover critical aspects the criteria for successful sports facility proposal, 资金, 设计, 建设, 使用管理. Students will be engaged in on site visits and virtual tours of sights in each stage of the facility planning and operations. Group work will include each of the key areas for both a sports facility and event 管理ment that require oral presentation on the group work.

This course will provide in-depth understanding into key aspects of sports business from a global perspective. Students will experience a deep dive into professional and major amateur sports structure and governance and how they differ from the familiar North American sports models. Professional sports 联盟 including international sports federations (FIFA, FIBA, IHHF 等.)、英超联赛(BPL)、西甲联赛等.KBL, KHL将被研究.

随着大学体育的迅速而剧烈的变化, his course is 设计ed to provide students with the most up to date information on collegiate sports business. 关键主题包括名称，图像 & 肖像(零), 第九条, 赞助, 性别平等, 艾达, 新兴运动, 资格, 并深入分析影响体育管理人员的关键合规问题.

The course is 设计ed to provide students with the requisite skills necessary to succeed in the sports agency sector. A focus will be on ethical standards to 开发 relationships with perspective professional athletes, 依法处理一切事务, 并以运动员及其家人的最佳利益为出发点. Students will also be exposed to topical case studies throughout the course and 开发 an understanding of the licensing process for agents in North American professional sports.

近年来, the sports industry has seen a major shift in how it deals with major social issues including gender equality, 多样性, 政治, 工作场所的人力资源问题, 心理健康, 等. 本课程将深入探讨这些问题的广泛范围, 以及它们对体育商业产业的影响. Students will gain a deep understanding of these issues with the goal of preparing them to better handle these types of challenges in their respective sports business careers.

电子竞技已经成为正规博彩网站排名亚洲体育博彩平台中无处不在的力量 & 因此，娱乐业值得深入研究. In this course students will be exposed to the business side of this new sports category including a deep dive into structure & 交付模式, 收入模式, 市场营销, 联盟, 团队, 设施, 以及国际考虑.